Travel Behaviour Change

'Travel Behaviour Change' (TBhC) programmes aim to encourage voluntary change in travel behaviour by providing incentives for people to utilise sustainable modes of travel and reducing the overall requirement for travel. TBhC has different names in different countries, such as "soft measures" in the UK and OECD, and "mobility management" in Europe. Such programmes generally employ education-, planning- and/or marketing-based techniques. TBhC is part of a wider area of work, Travel Demand Management (TDM), which is a generic term for strategies used to reduce demand for road-based travel and improve energy efficiency in the transport sector.

TBhC measures include, among other things:

  • Workplace based initiatives: workplace travel plans; guaranteed ride home; ride share; flexible working hours; improved public transport services; parking management and supply
  • Substitutes for travel: teleworking, home shopping
  • Community-based initiatives: information, marketing, and education programmes, car clubs / car sharing
  • Household/Individual initiatives: encourage efficient travel decisions
  • School travel initiatives
  • cycling to work initiatives, such as Pinnacle Research & Policy Ltd's Bike Now programme
  • implementation of 'slow zone' (traffic calming; managing speed; and other measures) designed to create a friendlier environment for walking, cycling and so on.

Pinnacle Research & Policy Ltd has extensive experience in the development of procedures, surveys and guidelines for various local and national government agencies. Activities include:

  • Baseline work investigating constraints faced by morning car commuter when they make travel decisions and their responses to various options to reduce car use;
  • Reviewing international evidence for applicability in New Zealand,
  • Developing monitoring methodology,
  • Guidelines for a wide range of 'travel behaviour change' projects,
  • Personalised marketing trials and evaluation
  • Assisted with the development of TBC Guidance Handbook and evaluation procedures
  • Survey design and analysis
  • Impacts of central area intensification on travel behaviour Paper (pdf)
  • Impacts of ‘slow zones’ on mode choice Paper (pdf)